Casey Neistat - YouTube Ikigai
Casey Neistat is a filmmaker, vlogger, and entrepreneur who has built a massive following on YouTube. With over 12.5 million subscribers and over 3 billion views on his videos, he is one of the most popular creators on the platform.
Casey uses his ikigai to create new opportunities that he can take part in. In my book, How To Ikigai, I wrote that Casey’s ikigai might be “To create opportunity” because of his incredible work ethic, friend making abilities and creativity. Casey understands that hard work and creativity are only part of the formula for success. He’s a content making machine as a result of his unique ability to tell stories that matter to his viewers.
Here are five things that Casey does to build and maintain his following on YouTube:
He creates high-quality content that is engaging and interesting. Casey’s videos are known for their stunning visuals and engaging storytelling. He puts a lot of effort into making each video feel polished and professional, which is part of what makes his content so compelling.
He is authentic and relatable. Casey’s videos often feel like you’re getting a glimpse into his personal life, and he is known for his honesty and vulnerability in his content. This authenticity resonates with viewers and makes them feel more connected to him.
He is consistent in his upload schedule. Casey uploads a new video to his channel almost every day, which helps him stay top of mind for his subscribers. Consistency is key in building a following on YouTube, and Casey does an excellent job of maintaining a regular upload schedule.
He uses social media to promote his videos and connect with his audience. Casey is active on social media platforms like Twitter and Instagram, and he often uses these platforms to promote his videos and engage with his followers. This helps to drive traffic to his YouTube channel and keeps his audience engaged.
He collaborates with other creators and influencers. Casey has worked with many other creators and influencers over the years, which has helped him to expand his reach and grow his following. Collaborating with others is a great way to build connections and gain exposure to new audiences.
Overall, Casey Neistat’s success on YouTube is a testament to his dedication, creativity, and hard work. By creating high-quality content, being authentic and relatable, maintaining a consistent upload schedule, using social media to promote his videos, and collaborating with others, he has built a massive following and become one of the most popular creators on the platform.